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Tellman H. Knudson's Articles in Copywriting

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  • Bring Short Copy Up To Snuff
    People ask me how to write good copy a lot, and often they're interested in how to make short ads better for classifieds, for GoogleAdWords, for co-registration, etc.

    I usually send them back to a time before computers became such a hot business tool. Some of the greatest short copy techniques were working long before the Internet came alive for business. Marketers then, using newspaper advertising, were doing some of the very same things we do now electronically. They wer...
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