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Stephen Campbell's Articles in Marketing

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Using Your Website To Drive Your Offline Business A company's website should be more than just a website, it can and should be used as a business asset to drive offline business. The onus is on the business owner to invest in not just a website but a website which has equity and acts a business asset. Do You Have a Marketing & a Disaster Plan? Marketing is the real back bone of your business. Don't you think that it is important enough to need a plan, completely separate from your basic business plan? Disaster plans, do you have one? I don't mean to be a downer but, any time you start a business, you are taking the risk that the business might fail. Guerrilla Marketing & Customer Service customer appreciation is the best way to create customer loyalty. Good customer service is the surest path to success in any business. Now comes the time for guerrilla marketing, it can be done with an almost no budget. This is the time when you change your way of thinking and realize that you are going to have to try just about anything to get publicity.

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