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Mark Kimathi's Articles in PPC Advertising

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  • The First PPC Revolution by Google
    It is really impossible to talk about PPCs (Pay per Click) without mentioning Adword. Adword is Google's trade name for their PPC arm of business. It is a fact that quite a number of advertisers exclusively use Adwords to advertise online.
  • Google's Second PPC Revolution
    Last week we looked at CTR (Click Thought Rate) that introduced competition in bidding beyond money. This was Google's first of the two revolutions to the PPC concept through Adword, Google's PPC department.
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