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Mark Kimathi's Articles

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  • The First PPC Revolution by Google
    It is really impossible to talk about PPCs (Pay per Click) without mentioning Adword. Adword is Google's trade name for their PPC arm of business. It is a fact that quite a number of advertisers exclusively use Adwords to advertise online.
  • Spamming Tactics To Be Wary Of
    Just like email spam, SE spamming reduces the quality of experience on the internet, by providing poor results when performing a search. And just as much as you hate an inbox full of unsolicited commercials, SEs hate this form of spamming as it reduces their credibility of providing relevant searches.
  • The Lure Of Black Hat SEO
    Black hat Search Engine Optimization (SEO) as often mentioned here are tactics used to trick Search Engines (SEs) into ranking a page or website higher in the Search Engines Rank Pages (SERP) for a particular term or keyword than they really deserve.
  • Is There A Secret To Losing Weight?
    You have tried to lose that weight. At the best you dropped twenty pounds but put back twenty two in the last year.
  • Dieting And Will Power- Strange Bed Fellow?
    It is never clear to many whether they need will power to diet or not. Depending on your source of information, you will probably be either way.
  • The Basics Of Web Conversions
    Just like the offline world, one should never confuse marketing for sales. Online, the disparity between the two is quickly brought to notice when stats in the log-file show numerous visits with no sales made. This is why it is prudent to first streamline your conversions techniques in increasing web revenues.
  • Dieting Is A Mind Game
    For some, few challenges in life equal that of dieting. It would be correct to put successful weight loss up there with other kinds of successes like a happy marriage and financial independence. And just like these, dieting is won first in the mind.
  • What Is A Realistic Weight Loss Goal?
    The truth is that you can reach any healthy weight from any size with the right techniques.
  • Weight Regain With Gastric Bypass
    An essay on the topic of weight regain used an example of a patient; who after undergoing gastric bypass regained 80% of the weight she had lost. Keeping in mind that such a surgical intervention leads to weight loss as much as 60% of your initial body weight this is some serious weight regain.
  • Weight Loss Surgery, Are You A Candidate?
    Weight loss surgery is growing as a popular alternative in managing morbid obesity. The surgical procedure involves the restriction of the stomach to hold very little food at a time as well as re-arrangement of small intestines to reduce the amount of calorie absorption into the body.
  • Laser Internet Marketing
    When the Nobel Prize winner Charles Townes had his epiphany one spring morning of 1951; for an invention his colleagues would later tease him of being irrelevant, he had absolutely had no idea it would improve businesses in a medium that was yet to be even created, the internet.
  • Weight Loss and Goals
    Weight loss and goal setting are two inseparable things. I m sure you have heard of the adage that says "if you fail to plan, you are planning to fail". This is as true as it gets when it comes to losing weight.
  • Loose Skin After Weight Loss Surgery
    In his blog, Jimmy Moore of the book "Livin La Vida Low Carb", the author posted about having an excess of 15-20 pounds of "loose skin" after losing 180 pounds of weight. In the following comments, someone noted that if one was to lose so much weight, lose skin is inevitable.
  • Is Obesity A Disease?
    Do you find obesity to be a disease? The way you answer to this could have cascading result in different sphere of life. But first what is a disease? A disease is a medical condition of abnormality that causes discomfort, dysfunction, distress, death etc.
  • Importance Of Strength Training
    It is common to find diets avoiding exercising and in particular strength training, so that they may look more attractive to their customers. However, the importance of muscle training can not be overstated as far as it regards health, fitness and weight loss.
  • Google's Second PPC Revolution
    Last week we looked at CTR (Click Thought Rate) that introduced competition in bidding beyond money. This was Google's first of the two revolutions to the PPC concept through Adword, Google's PPC department.
  • Fat? So Whose Fault Is It?
    The world is growing fatter. But have you ever asked yourself whose fault it is? Is it the government's fault that they are passing policies that are making poor food choices easier? Is it the media that is bombarding us with advertisements of crackers and cookies?
  • Creating Effective Headlines
    You have less than five seconds to capture the interest of your visitor. Unlike face to face sales where a prospect will stand poor salesmanship for etiquette sake, online the back button beckons.
  • Dieting Does Not Work . . . Yeah, Right
    Recently I came across an article that implied that if you are not being able to lose weight it is not really your fault.
  • Calorie Counter and Why You Should Not Trust Them
    Calorie counters are used in nearly all aerobic equipments, from treadmills to elliptical trainers. Infact there are even calorie counter that give you the calories you burn when you jog. Unfortunately these gadgets are rarely trustworthy. And if you are not careful they can be a source of frustration.
  • The Elusive Magic Diet Pill
    There is such an inherent quest for a quick solution for the excess fat we carry; the quest for the magical diet pill. It reminds me of a joke told of a quick-thinking old man from a far country, who visited New York City with his son.
  • Obesity Paradox: Excess Body Fat Helps in Heart Failure Recovery
    We have all known for a fact, and for some time now that obesity is one of the risk factors for developing heart disease and heart failure. We have also in the last few decades been very upbeat, to say the least, in encouraging weight loss.
  • Daily Physical Activities Can Add Up To Weight Loss
    Daily physical activities can results to weight loss. This is according to a study published in the Journal of The Royal Society for Promotion of Health. The study whose purpose was to compare effects of different patterns of exercises on body weight involved Singaporean women in an eight week exercise program.
  • Which Diet Is The Fairest Of Them All
    The question of which weight loss diet is the best reminds one of an old children's bedtime story.
  • Abdominal Weight Loss. . . Losing Fat From Your Middle
    As an exercise guru once stated, "Everyone's got Ab's you jus' need to show em". From the frantic efforts in gyms and obsessions with the so elusive six pack, it seems many never quite got what he meant.
  • What Is A Smart Carb?
    With the common reference to "Smart Carbs" one would be forgiven to think that a smart carb has something to do with the I.Q of a potato. Is it not true that if one carbohydrate can make you thinner and another fatter, then one of them must be dumb? And if not, then what exactly is a smart carb?
  • A New Weight Loss Science
    For a long time physiology has been the lead science in combating obesity. To achieve weight loss, diets like Low Carb Diets, Glycemic Index Diet and even Very Low Calories Diets (VLCD) are designed to primarily effect physiological results.
  • Weight Loss Is Nuts?
    Steve Vaught, a classic candidate for weight loss surgery, thinks that undergoing a "dangerous surgery that cost about the same as a luxury car" is "nuts". He further calls it "dangerous" and mentions it in the same breath as "miracle weight loss drugs or fad diets that never seem to have lasting results.
  • The Weight Loss Exercises Energy Cycle
    The body has three cycles for providing energy during exercising. Each of this cycles demand energy from your body in a different way. However, only one of them is most effective in resulting to weight loss, hence the term weight loss exercises.
  • Weight Loss Surgeries Are Not A Cure. . . But A Tool
    Weight loss surgeries are not a cure for obesity. Infact you only have a few years to enjoy the its sole benefits.
  • Vitamins - the Basics
    Vitamins are micro-nutrients. They were discovered by Eijkman (1897) in Indonesia, Java, while studying a disease called beriberi common among natives whose main diet was rice. He noticed that fowl fed on polished rice, developed beri beri, but not when fed on crudely milled rice.
  • Proteins And Your Health
    Really little is scientifically know about proteins and your health. This will endeavor to bring you up to date with this little knowledge; the basics of what you need to know about proteins.
  • Cholesterol. . . Not Bad After All
    Do you know that total amount fat and cholesterol in the diet whether high or low, has no real link to heart diseases as widely believed? There are bad fats that increase risk to certain diseases and good fats that lower this risk. Cholesterol in food is not exactly a health problem.
  • Weight Loss and Carbohydrates. . . Some Basics
    When it comes to weight loss diets, carbohydrates are becoming misunderstood nutrients.
  • 8 Reasons To Lose Weight Now
    Obesity is the second leading cause of death after smoking. It is associated with an increased mortality rate of all ages including children. Losing weight though commercialized is still to your benefit if you carry more weight than you should.
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