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John Bradley Jackson's Articles

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Marketing Mistakes for Entrepreneurs to Avoid One way to achieve entrepreneurial success is to not make the following marketing mistakes. It is mostly about common sense and taking the time to think things through. Negotiate Like an Egyptian When in Egypt, you had better negotiate like an Egyptian. Be sure to leave your cowboy hat at home since the rules are very different in the Middle East. New Millennium Marketing Mega Trends The following changes will rock your marketing world: Advertising is Dead If you have read my book "First, Best, or Different" or you frequent this blog, you know that I am very critical of the current advertising model, since I consider it largely ineffective and grossly overpriced. Tell Stories to Your Customer Have your salespeople tell stories. I have found that most successful salespeople sell by telling stories and not by making presentations. And, it does not seem like they are selling.

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