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Fabio Aversa's Articles in Marketing

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5 Ways To Win Blind Bureaucracy And Get The LED Screens Authorization As we can very well understand from the experience of many LED screens entrepreneurs, if you live in a Country were there is not a precise law regulating the installation of LED screens, than submitting the proposal can be very frustrating. Here's a list of what you have to do to increase your chances to get the authorization. LED Screens: The Real Reason Why It's Difficult To Get The Authorization In most European countries (and worldwide) getting the permission for the LED screen installation is the first (and not always easy) step. Fullcolor LED Giant Screens are still a pretty new technology (they have been around for about 10 years) and in most countries they haven't been precisely regulated by law. How To Create 5 Different Playlists For Your LED Screens With One Click There is a way to show 5 different political ads on 5 different screens that run the same playlist? Yes, and it is pretty simple too. 1 Surefire Way To Fail In The LED Screens Industry Yesterday I had an aperitive with one of our Customers and of course we were talking about LED screens. While talking, he told me the story of one of his Clients who installed a LED screen to sell advertising spaces... Is Your LED Screen Protected Against Viruses And Internet-Related Threats? I just got these questions via the yellow note on the right menu: "Is here any danger for PING (delay time between computer that gives signal-commercial, and receiver, in our case LED billboard. Result would be commercial running with delays)? Also, is there any chance to "interfere" (in a way of viruses, and other treats that are common in computer-internet area)? Thanks for all." Don't Make These Mistakes When Choosing The Best Location For Your LED Screen The first step to start making money with a LED screen, is to define the exact position where it will be installed. This is one of the most important steps of the entire process and it requires a great deal of attention... How To Double Your Profits By Using Your LED Screen Creatively Think about it. Your LED screen does not only allow you to broadcast 10 seconds advertising spaces in loop 24 hours a day. This is the most basic feature but surely not the only one. With your LED screen you can do (and earn) much more, as for example: How To Overcome Objections On Your LED Giant Screen Last week I was talking with a friend (which is also an expert in the LED screens field) about the advertising clips broadcasted on LED screens. I was giving my opinion and he was providing with his first-hand experience about the most common objections that a digital advertising company gets from its customers. Other Terrible Mistakes in LED Screen Content Creation Other terrible mistakes you should absolutely avoid when creating new content for your LED screen. As you can very well imagine, the KEY role in the LED screen content creation is the designer. Many people don't realize how fundamental this role is, because they are too concentrated on selling the ads spaces. Worst Mistakes in LEDwalls Content Creation A few tips that might be useful for you (or your designer) you when creating the next Advertising to be broadcasted on your LEDwall. If you want to get the most out of your equipment(and your Customers) in terms of recognition from the audience, this article will tell which are the worst mistake people make when creating a new ad.

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