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Sales Letter Writing - Fast By : Eric Menzies Sales letters are the primary mode of selling online. There is often no human to human interaction. Your words need to do it all. Here is how. Just How Effective Can Writing a Good Copy Be? By : Jo Han Mok - Copywriting does not need to be a chore. As you can see, the simple tips above make it easy to create excellent, persuasive content for your website. Watch how quickly your sales start to increase by trying out these amazing techniques. Teach Yourself Copywriting: The Main Ingredient For Copywriting That Makes Money Instantly By : Kenneth Edwards A secret to teaching your self how to write effective emotional copy. Killer Tips On How To Write Copy That Can Dramatically Make You Rich By : Jo Han Mok - If your current site is not selling like you had hoped it would, take some time to look at whether your copy is the culprit. Using the tips above you can make some small changes that will have a big impact on your bottom line. Get started today by using even one or two of the tips and see what a difference they can make! Tricks Of The Trade On How To Write An Effective Copy By : Jo Han Mok - You do not need to hire a copywriter to get effective sales copy for your website. With the help of the tips presented in this article, you can now get started on crafting your own killer sales letter that turns your site browsers into buyers. How To Write A Sinful & Compelling Copy That Will Magically Increase Sales By : Jo Han Mok - Writing an effective website copy is all about putting the right message in front of the right people at the right time. Read up on these expert tips that can give you you some things to think about for your own copy. Master Yourself With The Art Of Writing Copy By : Jo Han Mok - Not all sales copy is created equal. Ask any online retailer and they will most likely tell you that they tried several versions of their sales letter before finding one that really works. Here's your chance to learn from their mistakes! Use these copywriting tips to craft compelling copy. Copywriting Software - The Ultimate Copywriting Aid? By : Matt Oconnor Writing copy is your number one weapon when it comes to making serious money online. Sure, you can spend hours getting traffic to your site using the multitude of options available, but if your site doesn't convert to a sale, a click or a sign-up - then you've wasted your time. With that in mind is there an easy way to writing great copy? The Ethics of Copywriting: Writing with Respect By : Laurence James A marketing director from a large creative agency once told me, ‘Always concentrate on producing great work, and never let the client interfere with the creative process. Clients come to you for guidance on each project, so you should be prescriptive about the work you give them. The day you start to care about their input - is the day you should get out of the business’. Astonishing isn’t it, and I completely disagree. How to Manage Your Time as a Freelance Copywriter By : Laurence James One of the great misconceptions about freelance copywriting is that you can write when you want to. ‘What a great job you’ve got’, people say, ‘you can work when and where you like and choose your own hours’. This sounds fine in principle, if it weren’t for that dreaded word that rules the lives of all freelance copywriters – ‘deadlines’. Why It's Dangerous to Offer Free Work to Entice a New Client By : Chris Marlow How to offer free work to entice a new client: what you absolutely must know about this dangerous strategy Jumping Into Freelance Copywriting By : Stephen Campbell With the advent of technology, copywriting already covers a wide range of media like television, radio, magazines, brochures, direct mail, and the like today. In fact, every word in every brochure, advert, website and leaflet you see is written by the copywriter. 5 Surefire Copywriting Tips For Affiliate Success! By : Ty Cohen If you want to make a lot of money as an affiliate, then being able to write or speak well is the most important skill you can have. 11 Internet Business Ideas For A Killer Headline By : Juhani Tontti In the promotions of the internet business ideas, the headline gives 80 % of the power of every single ad. This concerns a webpage, article, blog or email. No question, the headline will make the difference between the success and the failure. The Top 3 Things You Need To Have In your Headline By : Jo Han Mok - Headlines are important for landing pages and sales letters to capture the attention of your visitors and prolong your visitors' visits in your site. Find out how to make your headlines work at its full potential! Write Better Headlines And Improve Your Profitability By : David Wiley Create Better Headlines For Your Marketing Messages And Boost Your Annual Profits. How To Grab Your Readers Attention With Your Subject By : Stephen Campbell Having a satisfied web traffic and visitors allows you to put up a foundation wherein you can build an opt-in list and make it grow from there. Bring Short Copy Up To Snuff By : Tellman H. Knudson People ask me how to write good copy a lot, and often they're interested in how to make short ads better for classifieds, for GoogleAdWords, for co-registration, etc. I usually send them back to a time before computers became such a hot business tool. Some of the greatest short copy techniques were working long before the Internet came alive for business. Marketers then, using newspaper advertising, were doing some of the very same things we do now electronically. They wer... The 4 Essentials of Writing Copy That Sells By : Leslie Hamp Your copy sells you 24/7. When you mail a brochure, hand out print materials or refer someone to your web site, your copy will act as a sales person delivering a message and influencing perceptions about your business, your brand. Learn the 4 essentials that will transform your copy and boost sales. Proven Steps to Create Profit-Producing Headlines By : Leslie Hamp It's a fact. Headlines are the most important "front line" to any market. It's the first thing a reader sees...and the last if it's no good. Learn how to snag the attention of your customers and prospects and inspire them to buy your product or service with profit-producing headlines. Using Words To Sell By : Justin Bryce Discover how to use words to sell to grow your business. Most business owners will want to grow their business and this will normally mean they need to sell more. Selling with words is a way to create a sales force. Everyone can do it with the right information. You Can Write Powerful Copy! By : Nick Summers Communicating directly and effectively with your readers is crucial in any situation, but more so with marketing copy. You will need to understand your reader's motivation and grab their attention with dynamic and emotive language. With just a few basic guidelines and a bit of practice you can write powerful copy. Increasing Profits With Better Sales Copy By : Ross Lambert This article discusses the economics of good copywriting. It is often far more effective to improve a sales letter's conversion rate than to spend more on advertising. High Quality Perceptions Start with Truthful Expressions and a Well-Conceived Messaging Strategy By : Adam Barone A discussion about how marketing, advertising and branding that creates positive perceptions in the marketplace is a key function of a good copywriting and messaging strategy Brochure Copywriting: Strategy For Making A Piece Of Paper Resonate With People By : Adam Barone Brochure copywriting strategy for effectively making a piece of paper connect with your market. Website Copywriting: A Recipe For Hard-Hitting Words In Lean Portions By : Adam Barone Website copywriting strategy that empowers you to make an intimate connection through digital channels. 10 Copywriting Tips for SEO and PPC By : Craig Rad This article provides helpful information for any copywriter trying to adjust to working with an SEO/SEM agency. How to Build Your First Copywriting Portfolio By : Chris Marlow Three ways novice copywriters can build a portfolio when they have no samples to offer. Does Your Online Copy Talk? By : Daniel Levis When it comes to online copywriting, it's not the words you use that count. It's the reaction to those words in the mind of the reader, as he reads them on the screen… How and why you should think like a tabloid writer... By : Troy White Ever wonder why even though you write very professionally, you still aren't getting the results you want? Meanwhile every time you go to the corner store, you see that the tabloids with the craziest new gossip and rumors are almost literally flying off the racks? What gives? Here's a clue: the headlines of a magazine are responsible for 99% of its sales. And by taking some time to learn their secrets, you can see a definite increase in results. The Ultimate Power Of Using and Testing Headlines In Your Website By : Jo Han Mok - Many Internet marketers do not realise how vital the headlines in their websites are. A mere headline is proven to help increase sales and boost conversion rates. Find out how to use and test your headlines to perform at its optimum. 8 Profit Boosting Copywriting Secrets By : Jeff Smith The fastest and simplest method of dramatically increasing your sales online is to make precise improvements in your copywriting for ads, your sales letter, email marketing, autoresponders, and press releases. Here are the 8 most influential factors to help you massively improve your results. What's The Big Deal with Copywriting Training? By : Jo Han Mok - Copywriting is one of the most overlooked yet most lucrative skills in the world. If you've ever heard any rags to riches stories, you'll no doubt come across people who in one form or another, have learned the art of copywriting as it relates to direct response marketing. Here's why it's important to get the right copywriting training. 10 Hot Tips to Make Your Ad Copy Sizzle Now By : Karen Hurd 10 ideas for writing effective ad copy that you can use immediately. Digital Signage: Getting Your Content Right Builds Credibility By : David Little Although digital signs look a lot like TV, they're actually a form of business communication that reflects on your organization. Working Well with Your Dissertation Advisor By : Dr. Rachna D Jain Did you know that your relationship with your advisor can make the difference between a dissertation process which is smooth, and one which is not? There are several ways to maintain a good working relationship with your advisor. This article offers tips and suggestions to help you. .. Revealed: The Great and Mysterious 9-Step Process Behind Crafting a Killer Tagline By : Lani and Allen Voivod Ever wonder how it could take a writer so long to write two or three words ... or why they charged you hundreds of dollars for them? Get a sneak peek into the cranium of a tagline maestro and discover the method behind the madness. Want a Million Dollar Skill That Will Pay You Forever? By : Michael Smith Want to learn a skill that will pay you for the rest of your life? This is a skill that will have people opening their checkbooks and writing you a check for however much you want. Discover How To You Make Your Copy Convert More Prospects To Buyers... 100% Guaranteed! By : Nick Maise Mastering copywriting comes down to three simple concepts. Once you have an understanding of these, your copywriting will become much easier and much more profitable. By the time you finish reading this short article you'll have these three principles mastered. Writing for the Web - A No B.S. Blueprint for Effective Web Site Writing By : Sharon Vaz Is your web copy not compelling enough to make web site visitors do what you want them to do? Then it's time to learn the tricks to make writing for the web easier and more effective. An Expert's Tactic to Finding Popular Topics for Website Content Revealed By : Jason Waganer Do you have a hard time coming up with ideas for website or blog content? Learn strategies used by copywriting experts to come up with website content. Specialty Copywriting: How to Select the Right Niche Market for You By : Chris Marlow Everyone knows about the tranditional business categories where copywriting work will be found, but when you think "out of the box," you can find hidden niches - or even create entirely new niches - where you might be the only copywriter! What's The Infomercial Marketing Secret For Increased Website Sales? By : Jo Han Mok - Have you ever wondered how to increase website sales using the secrets that the big-boys of infomercial selling know? Well here's a BIG one that almost everyone takes for granted but, almost no one can resist! 3 Tactics To Help Boost Your Online Profits By : Jo Han Mok - People are often faced with the problem of developing different tactics as part of their web conversion strategy. Here are three often the overlooked tactics that have proven to work for many years by some of the most profitable companies online. The 'Shock Tactic' Marketing Secret By : Jo Han Mok - 'Shock Value' in marketing and advertising as become a staple to companies that know the value of attracting the attention they need to conquer their competition and pull in profits as a result. Now you too can learn how to apply this strategy to your business. Top Writers Around the World Will Write For You - Outsourcing By : Keith Londrie The content of your site tells a whole lot about your website. They will basically describe what your site is about and also tell people what your site has to offer. Who Are You Calling A Moron? By : Lisa Sparks Keep in mind there may be a good A recent chat with a friend reminded me of a copywriting lesson I learned long ago in a place far-far way (Philly): Never insult your audience. Easier said than done? Maybe. But we know there's a fine line between insulting your audience and completely alienating them. Thank God there's a solution: Give your copy the "moron" test. I learned this during my days at a large business-to-business newsletter publishing company. We'd give our head... The 3 Things You Must Remember When Writing Your Sales Letter By : Jo Han Mok - There are literally thousands of different opinions on how to write a powerful sales letter however the average person knows nothing about writing direct response copy. These are 3 importants thing s that the average person can do to write effective sales copy. Do You Make These Mistakes In Your Headlines? By : Jo Han Mok - Discover the common headline copy mistakes that commonly cause small businesses to fail at converting their visotors into paying customers. Enhancing Your Corporate Image Through Copywriting By : Anthony Samuel Discover how Copywriting can be used as an effective component of your business marketing strategy. Write Profitable Classified Ads By : Wayne Van Dyck Everybody wants to make more money. In fact, most people would like to come across something that would make them fabulously rich! Costliest Copywriting Mistake #2: Assuming Your Prospect Has Prior Knowledge By : Jerry McTigue Always assume your prospect knows nothing about you, your business, your products, your services. Because invariably they don't. Even if they did, with everything else cramming their brain, they need to be reminded and reassured you are who they think you are. (That's why one of the world's most recognizable trademarks, Coca Cola, is usually preceded by the word "Drink." There's always some yokel out there who doesn't know what to do with it.) Given that, it's appalling ho... Copywriting: Is It The Right Choice For You? By : Steve Dempster Copywriting can be a lucrative and successful career move, but it takes a special talent - or so it's claimed. So is it right for you? Here are a few points to help you decide . . . Only 1 In 5 Of You Will Read Beyond This Headline By : Tony Brecher Tricky, weird or funny headlines rarely make the cash register ring. The best way forward is to write a line that promises (or implies) a benefit. People naturally want to know "what's in it for me?" And if there is something in it for them, they'll want to find out more. Costliest Copywriting Mistake #1: Underestimating The Value Of Ad Copy By : Jerry McTigue Why do some salespeople sell like gangbusters while others fall flat on their face? Because what they say, and how they say it, is everything. The same with advertising copy. Your copy is your surrogate salesperson. And the way it is written has everything to do with whether or not your ad sells, your website converts, your business succeeds. The difference between under-performing copy and brilliant copy can translate into many thousands of dollars over time. Bad copy ... Copywriting: A Not-So-Easy Job To Pursue By : Mario Churchill - Advertisements are all over. You can view it on television squeezed in every other show. It is in papers strategically outlined, wherein ads are posted after the other. It is on glossy magazines almost domineering half of its content. Advertisements are also available over the radio or through the internet. Its availability to almost all types of media denotes that advertisements are part of life. It is present to give people ideas on what products to buy, on what establishme... Tips On Copywriting For Web Commerce By : Mario Churchill - Copywriting deals with texts for promotion of a product, a person or a web site. The approach in this profession differs from that of offline writing in the sense of its marketing procedures. The output of a copywriter should be more compelling and persuading yielding to a precise, brief and informative write-up. If you can learn this business, there is more earning opportunities that you can be exposed to. So here are some tips that will channel you to become an effect... John Carlton: The Most Respected Copywriter In The World Wide Web By : Mario R. Churchill If you have your own business, then the internet is one of the most useful tools that you can use today. It can literally increase your cash flow, and multiply your customer base if you know how to take advantage of the power of the internet. Making money is what businesses are all about. However, doing all these things, such as increasing cash flow and multiplying customers for your business can be a hard thing to do if you don’t know the first thing about marketing or se... Copywriting - How To Write Powerful Sales Headlines By : Aurelius Tjin The most important part of any sales letter is the sales headline. You can have the best testimonials, the best income statements, and the best sales copy known to man, but none of this will matter if visitors aren't convinced and intrigued by your headline; and simply click off of your sales letter, instead of reading on to learn more. For this reason, it is absolutely imperative that you learn how to write powerful sales headlines if you want to round out a powerful sale... Effective Copy Step-by-step By : Linda Miller Anyone can launch a new product. Making it take off requires marketing. But keeping a product above the crowd requires advertising with all the right elements, including effective copy. Advertising copy can be as simple as a slogan or as extensive as an editorial. The key isn't in how much you say, but what you say. The success of your product rests on effective copy that conveys a clear message about the product. With an obscure message, or no message at all, the product ... How To Write Killer Sales Letters That Will Help Flood Your Inbox With Cash By : Morten Olander A powerful, well-constructed sales letter is undoubtedly one of the most lethal tools in an internet marketer’s arsenal. In this article, I’m going to share with you 5 amazing tips. Copywriting: 7 Ways To Trigger Emotions By : Lisa Packer You absolutely must trigger an emotional reaction with your copy if you intend to get response – whether you're looking for a lead or a sale. It doesn't matter who you're marketing to, either: Business – to – business sales are still decided by human beings, just like consumer sales. And all human beings buy on emotion. With that in mind, here are 7 ways to trigger emotions in your copy: 1.Tell a story. A good story captures attention, and draws the reader in. Right awa... Online Copywriting Makes Content As The King By : Mario R. Churchill The fundamentals of copywriting include the basic knowledge of journalists — the inverted pyramid. The inverted pyramid is basically the placing of 4 W’s in the primary sentences of the articles, supported by the other W and H on the following discussions. Four W’s consist of what, when, where, and who. The other W which stands for why on the other hand, follows on the succeeding paragraphs, including the elaboration for the H which also stands for how, if necessary. Fo... Website Copywriter: How To Be Successful By : Mario R. Churchill There are a lot of people today who wants to be a copywriter. Besides, this profession is very rewarding and can definitely let you earn a lot of money. This profession is also a great way to help you make extra cash if you already have a regular job. However, it is also a fact that there are also a lot of people who failed or who aren't really growing in this kind of profession. This is because they tend to forget some of the necessary things in website copywriting. These... Online Copywriting. Copy and Content: Any Difference? By : Oleg Ishenko People think that copy and content are two different things, since they serve two different purposes of motivation and information. But in terms of user conversion their differences fade away. Writing Better Web Copy, An Expert's View By : Penny Sansevieri Your Web Site Copy: Save the small talk for your next cocktail party You Are Not Your Customer! By : Ray L. Edwards As a copywriter, I have to be prepared for a number of scenarios whenever I deliver my completed copy to my clients. But one reaction that I often get is that clients often mistake their reaction to the copy as that of their customers. So even before the copy is tested in the “real world” the client would, maybe, give his spouse to read the copy and takes her opinion as the standard for the prospective reader. Then I’ll have to drill in his head, “You are not your custo... When Straight Benefit Headlines Don’t Work By : Ray L. Edwards About every copywriter will tell you that your headline should shout your strongest benefit to your prospect. And there are many famous headlines that have done this very successfully. For example, here are just a few that comes to mind: “Shrink Hemorrhoids Without Surgery” “The Lazy Man’s Way To Riches” “How To Win Friends And Influence People” “Lose 30 pounds in less than one week!” All of these headlines share one thing in common - they promise the prospect ... How to Sell More Through Marrying the Power of Testimonials to "Once Upon a Time" By : Richard Stooker Case studies can combine the power of stories with testimonials to make an emotional impact that dissolves prospect sales resistance. Are You Ruining Your Internet Business By Being Professional And Logical? By : Alan Quan This article may be a hard one for you to swallow because you may be fighting a cultural battle with society when reading this. Ever since you were raised in the school system and the ‘professional’ corporate world, however this will leave you broke when selling your product online. 5 Profitable Elements That You Need To Boost Your Internet Sales By : Alan Quan When you are writing an internet sales message, you have to keep in mind to include five basic elements that are contained in every successful sales message. Keep these five elements in mind before writing your sales piece. Make More Money In Internet Marketing By Burning Your PhD In English! By : Alan Quan People who come into internet marketing from the beginning have a belief that in order to be successful in writing to sell your products or service, you need to be all prim and proper when using the English language. I’m here to tell you that’s a load of B.S. The Secret Of Ads That Sell By : Tony Brecher Behind every successful ad is the right proposition. How do you create the right proposition? Read me to find out. Copywriting Tips To Market Your Small Business By : John Edmond Copy writing is an integral part of any business and can dramatically affect the sales performance both positively and negatively. Here as some basic tips to improve your copywriting skills and to market your small business successfully. What To Look For In The Perfect Ghost Writer By : Sandra Clair Since proficient writing skills are crucial to the success of your business, you want to make sure that your written communication is perfect. If you lack the time or the skills to write your own website content you need to hire a ghost writer to write for you. Read on to learn more about what to look for in the perfect ghost writer. How To Test Your Copywriting Skills in the ClickBank Marketplace Without a Reseller Account By : Ron Jones Do you want to hone your copywriting skills? Here is a method whereby you can test your copy in the real world and see if it measures up. Best of all, if you've already got a website, it won't cost you a dime. How to Write Copy That Makes The Sale By : Ron Jones A brief primer on writing copy that gets results, even if you have never had any copy writing experience. Content Writing For Your Website's Audience By : Sam Vogel What do you know about your website's audience? How well do you understand them? As with any communications medium, the web requires authors to have a good understanding about those with whom they wish to communicate. Content writing can be one of the most difficult parts of search engine marketing. You need to write to please both the search engines and your website’s audience. A good Search Engine Marketer (SEM) will understand his or her target audience. A great way to ... Key Ingredients for a Powerful Sales Letter By : Sherman Choo A well written sales letter, read by a customer sitting on the fence will tip him in your favor. By scrolling through, reading and Re-reading your sales letter, the reader is sub-consciously convincing himself that your product is THE solution to his problems. Fatal Negotiation Mistakes Copywriters Make, and How To Avoid Them By : Chris Marlow Lack of experience, insecurity, and pushy clients can lead copywriters to erroneously discount their work. Real Estate Marketing Reports; Instant Web Site Content By : Lanard Perry It can take months, and in some instances years to personally write enough web site copy to have an effective, lead generating web site. On the other hand, you can purchase volume content for pennies on the dollar and upload it to your web site in minutes. So, why settle for adding a page 1-2 times a week when you can add hundreds of pages whenever you want to. 20 Tips For Easy Ad Writing! By : Joe Rispoli Writing ads is one of the most important tasks that you will do for your online business. Follow these tips to get your ads to produce the results you need to help build your online business. Writing Effective Catalog Copy Or Web Copy Can Be Fun! By : Marcia Yudkin Once you learn a few fundamental principles and techniques, writing persuasive catalog copy, web copy or product descriptions for printed brochures or sales sheets becomes an easy, enjoyable process. Step 1. List features and benefits, then connect them. If you've read anything about copywriting, you've heard about the importance of including the benefits of products as well as their features. For instance, when you say your widget is a 2-inch pink plastic paperclip, yo... Copywriting: Online Marketing Accelerator By : Scott Lindsay If you own an online business you are one of the masses of ‘Netreprenuers’ that canvas the worldwide web today. You have a web presence because you believe that you have a product or service that is either unique or fairly priced and the web is where you are banking on earning an income. Making the Sale Selling on the Internet is more than simply offering products in a “if we build it they will come” mentality. You have to provide an atmosphere where the visitor can com... Conquering Insecurity: Every Copywriter's Hobgoblin By : Chris Marlow Because copywriting is subjective, most if not all copywriters go through a sometimes long phase of insecurity in their work. However, using certain pricing tools can ease the uncertainty and help the copywriter appear more professional as well. How To Create Solo Ads That Pull By : Robert Williams 4 Steps is all it takes to write a successful Solo Advertisement that gets you results What Type Of Copywriter Should You Hire? By : Tony Brecher You need something written to sell your product or service. You turn to the Internet, tap the word 'copywriter' into Google and search. Bingo! Thousands of results, plus a swag of Google Ads to boot. So who do you choose? Is the best copywriter the one who's at the top of the search pile? A Glossary of Web Content: Terms All Writers Should Know By : David Stockwell The following is a glossary of the main forms of content found on the web. While not complete, all writers should be aware of the differences, the legal implications, and the effects of the various forms on reader reactions and search engine rankings. Is the Non-Profit Niche for Copywriting All It's Cracked Up to Be? By : Chris Marlow Landmark survey of dozens of freelance non-profit copywriters and interviews with five non-profit copywriters, including gurus Jerry Huntsinger and Mal Warwick, reveals the truth about this unique and mysterious market. The Problem With Those Long Web Site Letters By : Kevin Nunley I'm seeing a big return to L-O-N-G web site sales letters. Many are 3,000 to 6,000 words long (that's 10 to 20 pages on a word processor). Site after site are featuring these long sales letters on their home pages. Most follow the same formula and some appear to be turned out by a fill-in-the-blank letter generation program. Of course the big question is, do they work? In the days before the Internet, regular direct mail sales letters were often six pages or more. These... Writing Web Content By : Scott Lindsay Professional writers find it hard to read web content. Not because web content lacks quality, but because it lacks literary style. Obviously writing for the printed media and writing for the web are two different matters. There are not too many people ready to give up the morning newspaper for the, let’s say, “morning e-zine”, but more and more users browse the web looking for information, news and entertainment. It’s easier to follow a story in the printed media than onli... Writing For The Web By : Adam McFarland Have you ever tried to read your local newspaper online? How about the New York Times or the Wall Street Journal? It just isn't the same. Do you know why? Because articles meant for print don't translate well to the web, and the rules that apply to writing content for the internet are different than those for print. What constitutes quality content offline does not necessarily constitute quality content online. How the web is different Text is hard to read Typical co... Being Paid To Learn By : Scott Lindsay The term content writing has taken on a new meaning with the advent of the internet. In strict writing discipline the term refers to adapting your writing to match a specific style or voice. This type of writing has nothing to do with personal taste or style preference. It is, however, a means of forcing yourself to learn to write in a style that you may have never chosen on your own. In the realm of writing for internet providers the term has a similar meaning, but there ... Attract Clients Like Crazy With Emotional Copywriting! By : Jen Blackert World Class Chef Gordon Ramsay chooses to yell at his chef to be work done. Why? You see, Gordon knows the secret, by provoking an emotional response in his chefs, he knows they will remember and/or make necessary changes. It’s the same with marketing and selling. If you are reading this your probably have heard that we buy with our emotions. Do you know why? And how? Let’s start with the why. The human brain has three main components: - the brainstem - the limbic s... Copywriting and Advertising: 20 Ways to Increase Response Rates By : Tony Brecher Here are the tips, tricks and techniques to get more response from your advertising. Exploring Technical Writing By : Aurora Brown Technical writing bears a special place in the writing world. It requires a diligence and knowledge base that goes beyond a little research; even people who call themselves 'technical writers' many times end up taking confusing jargon and changing it to, well, more confusing jargon. Good technical writing requires the author to be neat, organized, and above all, concise. The Benefits of a Benefits Driven Headline With Specificity By : George Dodge Benefits driven headline with specificity, rather than generalities, can often be some of your most powerful headlines drawing your readers into your sales copy. Your Web Site Copy By : Penny Sansevieri Save the small talk for your next cocktail party How to Write Headlines that Get Read By : Michele Pariza Wacek But before you start despairing over your headline-writing skills, take heart. There are several "headline types" that have proven to sell products and services over and over again. Below are four of the most powerful and the easiest to implement. The 101 Greatest Advertising Headlines Ever Written! By : Joe Rispoli The advertisements that ran under these headlines sold hundreds of millions of dollars worth of products for the advertisers, and many of them continued to be used - unaltered - for close to three decades. Five Essential Web Writing Guidelines By : Scott Smith Words power the Internet - no matter what technological change comes next. This brief overview will help you to 'keep it simple' for your site visitors and clarify what comes next for all of us. Discovering Words That Are Guaranteed To Sell By : James Brausch Many folks have asked for a list of words that can be used in ad copy to increase profitability. Of course you can discover your own magical profit words with Glyphius, but I thought I would list a few that I have discovered. First of all, I want to cover something even more powerful than a word that was discovered in the Glyphius research. The lowly period. Putting that dot at the end of each line of your ad copy has an amazing 76% positive correlation with profitability.... The Five (5) Major Pitfalls of Ad Copywriting and What YOU Can Do To Avoid Them By : Carla C. Lendor The most aesthetically pleasing copywriting is not necessarily the most persuasive that will produce the greatest sales. More often than not, simple is what produces the most sales. Use Benefits And Specificity In Your Headlines To Suck Readers Into Your Sales Copy By : George Dodge - Often the most powerful headlines are those that include some specific benefit within them while simultaneously peaking the interest of the reader as to what may be inside the article. Let's look at the following as an example... "5 Secrets to Doubling Your List In 90 Days" This headline includes both a benefit statement and specificity. Specificity in included in three ways, the number of secrets (5), the benefit of doubling your list (specifically says what it w... How a Benefit-Rich Headline Can Build Your Web Business By : Scott Smith Want to make more sales from your Web site? If you rewrite the headlines on each page of your site, you'll get a big boost in the right direction. How To Write Effective Ads For Your Business By : Stephanie Davies This article will give you direct and clear instructions on how to write advertising that brings more customers to your business. What To Look For In A “Ghost-Writer” For Your Online Business By : David Hudson Finding a writer for your online business can be a daunting task. If you’ve done your search right, you’ve probably had more writers respond to you than people who try out for American Idol (OK, probably not, but you’ve probably got 5-10). Now, how do you cull through them and decide which ones will be appropriate for your online business? If you have a website for your online business, you need to make sure that the writer has a good knowledge of search engine optimizatio... The NEW Secrets to Copywriting That Sells By : M. Pavlish This article will show you what copywriting needs today to get maximum response and profits. How To Write Compelling Copy That Will Sell Your New Gizmo By : Finding the right place to advertise your new gizmo is only half the battle. Getting buyers to want it is the real challenge. The key is writing good sales copy. Ad Copy - Making It Count By : Terry Frerker Ever find that some ads just don't quite get the pull as well as others? Maybe some flounder while others even failed miserably. And you just seem to have a little difficulty figuring out what works and what doesn't. 3 Key Points To Remember When Writing For The Web By : Deanna Mascle - While many writers are eager to write for the Internet, it is important to consider the key differences between writing for a traditional print audience and an Internet audience. Keeping these three points in mind will help you achieve success with your Internet writing ventures. Writing for the Internet is different from traditional publishing formats in three essential ways: ~ Audience ~ Format ~ Lifespan It is important to consider each difference while writing.... Internet Marketing: 10 Killer Ways To Make A Sales Copy Convert Like Crazy By : Wyatt Lee A sales copy is basically a shop window for you to showcase your product. The success or failure of your product depends very much on how well you write your sales copy. If you manage to write a crap sales letter, then not only will you confuse your potential customers; they will be so turned-off that they will never return to your site again. 6 Quick Tips to Make Your Copy More Believable By : Daniel Levis Believability above a certain point makes sales; below that point it does not. Ad copy must make what lawyers call "a prima facie case" -- that is, a case that warrants a trial in court. Only the court is the consumer, and the trial is buying and using the goods. Writing the Income-Generating Web Site By : Scott Smith Here is a simple template your readers can adapt and apply to create a Web site that sells. Regardless of their niche, invite them to use it as a jumping-off point for their income-generating Web presence. How To Test Your Sales Copy By : Jason Johns What is the best way for you to test your sales copy in order to maximise your conversion rate and so your profit? Discover how in this informative article. 7 Tips for Writing Sales Letters that Work By : Terry Frerker Sales letters are the unpaid, untiring salesmen for your product. Make them effective and they will reward you. If they are ineffective you are leaving so much money on the table. Try the following tips to make the most of your salesmen-in-print. 10 Simple Tips To Help You Write Better Headlines And Make More Sales By : Robert Spadinger Headlines are the most important part of your sales letter. They account for ~ 90% of your success. In other words, if you don’t get your headlines right, your site won’t sell. Increase Your Conversion Rates with These Five Marketing Approaches By : Bob Bastian Aside from the fact that it would have saved you thousands of dollars from having to hire a professional copywriter, you’d have learned some valuable lessons in Determining what would make your prospects tick is no small task. It’s difficult! There are tricks you could utilize to increase the response rate, and consequently the conversion rate, of your sales copy. Is this the end of the sales letter? By : Barry J McDonald For a while everyone used to talk about sales letters, you could buy a pack of sales letter or get sales letter software to help you out. But things have started to change, I don’t know if people have gotten more sense or maybe the penny has finally dropped? Basic Web Copywriting Checklist By : Gabriel Adams Copywriting is one of the most important parts of internet marketing. Once you get visitors to your site, you must depend largely on your sales copy to convert the visitors into customers. Sadly, many webmasters neglect the art of web copywriting. Copywriting truly is an art, but have a checklist of important points is also helpful. Here are some of the major components of good web copywriting. 1 – Your Headline Does your headline grab the readers' attention and compel...
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