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Articles in Home | Business | Books - Marketing

  • Make Your Book Pay You Back In Book Sales  By : Earma Brown .
    There are lots of ways to create revenue from your book including creating an ebook. But everyone has to start somewhere. Use these seven tips to get started making your book pay you back for your investment of time and money.
  • Market Your Book With Your Passion of Writing  By : Earma Brown .
    Discover 10 ways to let the world know about your book using your passion of writing!
  • Sell More Books With a Sales Letter On Your Book Web Site  By : Earma Brown .
    First things first; words sell not graphics or flashy websites. Pretty pictures and web design have never sold anyone anything; only words can do that. You must write to convince people to take action.
  • Set Your Book Up to Succeed with a Marketing Plan  By : Earma Brown .
    First impressions are important. Make your website a good one that accurately reflects you as an individual. During the planning stage of your book don't forget to include the passion points designed to sell your book.
  • What Not To Do When Submitting Your Manuscript To A Publisher  By : Jordana Ryan
    Once your manuscript is complete you are ready to begin your search for the publisher that will best meet your needs. Research your genre to find publishers who accept what you have written. Look at books that they have already published and determine where your story will fit in.

    Once you have found a publisher who catches your eye, make sure that you take the time to carefully read their submission guidelines. You may have written the most wonderful story in the world,...
  • What Dead Fish Have To Do With Your Business  By : Michele Pariza Wacek
    While on a recent trip, I got a call from my pet sitter. All my fish died. Actually nearly everything in my salt water aquarium died. So what, I can hear you asking, does any of this have to do with your business? Well, let me explain.
  • Make Your Book Stand Out In A Crowd n Sell, P2  By : Earma Brown
    How can you give your book the Gift of Significance in a crowded market place? Target a niche market related to your book. Let me explain…
  • Fact or Fiction -- Here’s How to Get Talk Radio Hosts Talking to You about Your Book  By : Marsha Friedman
    Many successful authors and publishers know that talk radio is the perfect venue for promoting almost any non-fiction book. Most authors of how-to books, financial advice books, self-help books, travel books, medical books—even history books— are welcome guests on talk radio because the hosts like to present their listeners with useful and topical information from an expert.
  • Give Your Customers Everything They Expect – and More  By : Michael Mould
    A common practice with respect to selling informational books is to leave your customers wanting to buy more, this is counterproductive to both your sales and reputation.
  • Make Your Book Sales Go the Extra Mile With a Sales Letter  By : Earma Brown
    Authors all over the world have seen the wisdom in launching a website to sell more books. With varying degrees of success, many wonder what the next step is. To make sure your marketing goes the extra mile of success, write a sales letter and post it on your web site.
  • The Pros and Cons of Print on Demand Publishing  By : Michael Mould
    Most authors dream of having some big publishing house publish their work, but the realization of having it happen and the trickle of royalties may just turn a dream into a nightmare.
  • Self Publish Your Book - You Will Need to do Most of the Work Yourself Anyway  By : Michael Mould
    With the introduction of online bookselling, the competition to get your book published is even greater - or is it?
  • Book Publishers Best Marketing Tips  By : Helen Hecker
    Assuming you're a self publisher or book publisher and you've already published your book, you need to immediately implement a strong, no-holds barred, book marketing and promotion strategy to sell your books fast.
  • Hot Tips For Marketing Books For Self Publishers  By : Helen Hecker
    Use your book promotion and book marketing dollars wisely; go after the free and cheap resources daily.
  • Self Publishers - Hot Tips To Help You Promote Market And Sell Your Self Published Books Now  By : Helen Hecker
    If you're a self publisher and don't have a big budget you can market and promote your book on a shoestring, thousands have done it. Be careful about your promotion and marketing dollars and don't plunge into unknown waters.
  • How To Market And Sell Your Self Published Books Fast  By : Helen Hecker
    It's one thing to write a book, but an entirely different thing to write one that you know how to sell.
  • Self Publishers - Sell More Books With Best Tips  By : Helen Hecker
    You can have the greatest book in the world, but if no one knows about it, no one will buy it; publicity, promotion, marketing and a focus on selling more books should now be a big part of your daily life.
  • How Self Publishers Can Market and Sell More Books  By : Helen Hecker
    As a self publisher you can market and promote your book on a shoestring budget, thousands of independent publishers have done it; be careful about your promotion and marketing dollars and don't plunge into unknown waters -- test, test, and test some more.
  • Tips Self Publishers Can Use To Help Sell More Books Fast  By : Helen Hecker
    In today's publishing environment, a book's success depends greatly on a strong marketing plan.
  • Simple Tips For Marketing And Selling Your Self Published Books  By : Helen Hecker
    Don't delay another day if you've fallen by the wayside; make sure to focus on promoting, selling and marketing your book each and every day.
  • How To Sell Your Self Published Books Fast  By : Helen Hecker
    So assuming you're a self publisher or book publisher and you've already published your book; you need to immediately implement a strong, no-holds barred, book marketing and promotion program to sell your books fast if you haven't done so already.
  • Best Book Marketing Tips Help Self Publishers  By : Helen Hecker
    Press releases can generate thousands of dollars in sales when picked up by national trade or print media.
  • Secrets To Selling More Self Published Books Cheaply  By : Helen Hecker
    These tips will provide you with easy, free, and cheap book marketing, promotion and publicity tips to get you going in the right direction if you're having trouble keeping up financially or otherwise.
  • Book Marketing Tips For Self Publishers And Self Publishers-To-Be  By : Helen Hecker
    If you're already a self publisher or planning to be, you can market and promote your book on a shoestring budget - thousands have done it.
  • A Powerful Yet Simple Strategy To Increase The Sales Of Your Book Ten-Fold  By : Glenn Dietzel
    What is the difference between features and benefits? As a successful author interested in building a business off your book, you must know the answer to this question!
  • Book Publishers - Finding The Best Book Marketing Tips You Can Use Now  By : Helen Hecker
    Self publishers need to have a good solid marketing plan to sell books and should be written well in advance of writing your book and in place a year prior to publishing your book. Make sure you know you have a market for your book before you write it.
  • Book Marketing And Bookselling Tips To Help Self Publishers Sell Books Fast  By : Helen Hecker
    Ensuring the success of any book is something even the biggest publishers have never been able to guarantee, but with a good book, a little or a lot of money, and just plain hard work the odds are in your favor; many have done it.
  • Save Your Money - Cheap Easy Book Marketing Tips For Book Publishers  By : Helen Hecker
    These free, cheap and easy book marketing, promotion and publicity tips will get you headed in the right direction fast. It's one thing to write a book, but an entirely different thing to write one that's saleable, viable, and marketable.
  • Tips For a Successful Booksigning  By : Kathryn Lively
    Learn how to make the best of your booksigning event.
  • How To Synch Your Book And Web Site For Maximum Sales P1  By : Earma Brown .
    Are you an author that wants to sell more books? Sure you are. We all are. If your message was important enough to be written; it is important enough to be read...
  • 5 Ways To Market Your Unsold Books Stacked In the Garage  By : Earma Brown .
    The honeymoon is over. Your book has been out for over a year now. Book sales have slowed down from your initial Big Push marketing by you and/or your publisher. You realized your dream. Yet you still have a lot of unsold books...
  • Successful Publishing - Idea to Reality  By : Bill Pool
    Publishing a book can be very stimulating! Just the idea of it gets the creative juices flowing. But before you even start going through the process of publishing a book, you should acknowledge these most crucial measures.
  • Are Simultaneous Submissions a Good Idea?  By : Kathryn Lively
    Should authors approach more than one publisher at once?
  • Do You Need An Agent For Your Book Project?  By : Christine Harrell
    Why not just send your manuscript directly to publishers? Writers ask companies to help them find publishers for their book projects all the time.
  • Self Publishing Your Own Book: When Should You Consider It?  By : Deanna Mascle -
    Self publishing your own book is one of the publishing industry's dirty little secrets. Mainstream publishers, editors, and authors easily dismiss self publishing and print on demand publishing as a rip-off for both the writer and reader. After all, if the writer was a real writer then they could find a real publisher, right? That has been the conventional wisdom for a long time but in today's modern, technological society that conventional wisdom does not always hold true. S...
  • Using YouTube to Promote Your Book  By : Kathryn Lively
    For authors, YouTube presents an inexpensive and popular method for advertising books. Find out how.
  • Set Your Book Up to Succeed With a Marketing Plan, p1  By : Earma Brown .
    Have you developed your book's marketing plan yet? You know now really is better than later. There are 2 facts to realize in developing your promotion plan. Realize it begins the day you conceive your book idea and never ends.
  • Is Publishing A Printed Book Really Worth The Time And Effort?  By : Kay Stoner
    Unlike eBooks or white papers or other digital information products, designing, publishing and promoting printed books can be a "stuffy" and time-consuming process. Thanks to centuries of publishing practice and establish standards, printed books have a set, defined structure, which you'll need to follow, if you want to be taken seriously as an author and a publisher.

    Yes, preparing your information for the print world can be a real pain, at times. It takes days, even week...
  • Why Publish Your Writing In A Printed Book?  By : Kay Stoner
    Why would anyone want to create a printed book, when then can create eBooks a lot more easily -- and cheaply? Why would anyone want to get mired in the process of printing and shipping physical books that take time to deliver to customers, when they can deliver a digital information product immediately, with no additional production or shipping costs? What's the point of having a tree-killing artifact of yesteryear in your creative portfolio?

    Well, like it or not, a lot of...
  • Budget Online Promotion for Authors  By : Kathryn Lively
    From websites to e-mail advertising to building your expert status, there are many ways to cheaply promote your book. Invest the time instead of money, and you just may see a great dividend in the way of book sales.
  • Alternative Sources for Book Reviews  By : Kathryn Lively
    An author can find a wealth of resources for obtaining book reviews, if one knows where to look.
  • Can Book Giveaways Hurt Sales?  By : Kathryn Lively
    Some authors condone the practice on the premise that a book in the hands of a reader may encourage that reader to buy more books. Especially if the book is part of a series, the reader may wish to collect the entire set.
  • 8 Super Selling Things to Do Before You Write Your Sales Letter  By : Earma Brown .
    Every marketing campaign should begin with a plan. Sales letters are no different. No plan and you may miss the mark of High Sales you are aiming for.
  • A High Percentage Method to Get Published  By : R.T. Markovsky
    One way of getting your written word published is to be a contract writer.
  • Why a Literary Agent is So Important to Your Success  By : Steve Manning
    Why your literary agent is essential. And what they know that you don't.
  • The Top Ten Secrets of Successful Authors  By : Judy Cullins
    Knowing the secrets of successful authors can help you receive the same prestige and become a household word. If you are not a successful author yet, incorporate these following 10 Secrets.
  • Authors: Do You Have A Web Site To Promote Your Book?  By : Donna Monday -
    I was browsing online the other day and discovered the news about a first time novelist who had recently published a book telling the story of an African tribe suffering the loss of land and identity. Her story is based on her true-life experiences and research. She’s even donating a portion of the book’s profits to a charity that helps the displaced people. Her whole story sounded intriguing. However, when I looked for her web site--I couldn’t find it.

    What a shame, I tho...
  • Secrets of Successful Self-Promotion  By : Judy Weigle
    Secret advice on becoming the best self-promoter at a variety of promotion opportunities.
  • 5 Secrets for Selling More Books  By : Penny Sansevieri
    Tired of all those boxes of books in your garage? Here's how to sell more of what you wrote!
  • What Gets A Book To The Top Of The Bestseller List?  By : Dee Power
    The business of books is big business with 172,000 new titles released in 2005 and sales in the United States of about $40 billion. But what makes a book successful? Are there any common characteristics that can spur on sales? As part of the research for "The Making of a Bestseller" Dee Power and Brian Hill, the authors, surveyed over 100 editors and agents to answer those questions.

    *Previous Success is the Key Indicator of Future Success *

    Editors and agents are in ag...
  • How to Promote Your Book Even in Your Underwear  By : Steve Manning
    You can promote your book hundreds of thousands, even at home, even in your spare time, with little more than a telephone.
  • What To Expect At A Book Signing?  By : Scott Lindsay
    One of the most thrilling moments for an author is when they are invited to participate in a book signing. This is often the stamp of approval many writers need, especially with their first book.

    Most bookstores see a book signing as a means of increasing foot traffic and promoting a sense of connectedness with the writing community. Most bookstore owners are open to the idea of providing time, space and promotion for a book signing.

    From a writers perspective this shou...
  • I Think I Need An Agent  By : Scott Lindsay
    Your initial manuscript is complete. Maybe it's even been shelved for a period of time. You may have sent the manuscript to a publisher, but it never really went anywhere. You really believe in the book, but are tired of hitting the roadblock that reads, "No unsolicited manuscripts".

    Maybe what you need is a literary agent; one who believes in you and your work and will represent that belief to appropriate publishers. You conduct an online search and find several agents an...
  • Cover Letters  By : Scott Lindsay
    I will routinely advise new writers to make sure their cover letters are professional in tone. All additional correspondence with an editor should be similarly professional.

    There are a few other details regarding a cover letter that may be of interest. For instance, if you can't say what needs to be said in one page, you need to say it again. It is bad form to send a cover letter that is longer than one page. The person you are sending the cover letter to may make a judge...
  • Exploring All Paths  By : Scott Lindsay
    I suppose it is the dream of every writer to have a book published with a major publishing house, well known and well respected in the industry. With such publication one might encounter fame and perhaps a bit or fortune. If you could land such a publishing contract perhaps you could find time on major radio stations, television stations and reputable podcasts to share the wisdom you have to share. Newspaper and magazines might contact you for interviews and photo opportuniti...
  • Frequently Asked Questions About Book Publishing  By : Dee Power
    How long does it take to get a book published?

    On the average about a year. Six months to write a nonfiction book or revise a novel after a publishing contract has been signed and six months for production from editing the manuscript to finding your book in a bookstore.

    Why does production take six months?

    The actual production process of revising and editing, copyediting and proofing the galleys could be quicker. But enough time has to be allowed for obtaining endor...
  • How to Give Your Book a Selling Chance Before You Write It, P1  By : Earma Brown
    Every part of your book should be written passionately and designed to be a sales tool. Touch your readers' emotion with passion for your topic and you'll sell more books...
  • Have You Read My Book?  By : Scott Lindsay
    Perhaps you are fortunate enough to have your own book published. Your publisher might be a large firm with allocated resources to manage the Public Relations (PR) for your book or they might be a smaller firm that relies on their authors to do some of the legwork in promoting the book.

    Some authors are well acquainted with the process of promoting their own book while others feel inadequate to the task of self-promotion.

    In the process of promoting your work there are ...
  • Non-Fiction Salesmanship  By : Scott Lindsay
    The research you have conducted has been exhausting, yet the first draft of your non-fiction work is complete and you are in the midst of revisions and personal editing. Your plan is to send it on to a publisher soon.

    Are you really finished with the work at that point?

    You can take satisfaction in the fact that one of the harder elements of your experience in writing is over, but there are many details yet to attend to. You will need to write a cover letter and provide...
  • You Might Be A Published Author If...  By : Scott Lindsay
    You might be a published author if...

    You've ever printed up several copies of your work and passed them out at the mall.

    You've ever written something pithy on a restaurant napkin and left it for the waitstaff.

    You've ever written a poem in the memo of your checkbook.

    You've ever published a selection of stories in a three ring binder for neighbors as a 'welcome to the neighborhood' gift.

    The truth is, the definition of a published author might be more encompa...
  • Did You Know? Understanding The Publishing World  By : Scott Lindsay
    Sometimes putting things in perspective is useful when trying to gain a clear understanding of the many facets of the publishing world.

    This article is intended to provide some random statistics to help you understand the publishing world a little better.

    Did You Know…

    Nearly 80% of all book titles made available each year are published by small publishers or are self published?

    Nearly 50% of all book sales are attributed to the five major publishing houses in New...
  • Penguin Publisher Reveals What It Really Takes To Get Published.  By : Sharif Khan
    Mr. David Davidar began his career in journalism and is founder of Penguin Books India. Currently, he is Publisher of Penguin Canada and also is author of the novel, The House of Blue Mangoes.

    How did you first get started in the publishing business?

    Twenty years ago I was working in Bombay and there was a colleague I knew who had done a publishing course at Harvard. And she said, “Why don’t you go there and check it out?” So I came to the States, and I did the course, ...
  • Getting Published: Publishing Tips And Advice From Rose Desrochers  By : Rose DesRochers
    It appears that today everyone is a writer, and we all have the same dream. We all hope to someday be published. So as writers, where do we get started?

    I suggest joining writing groups first and start seeking feedback that can help your career as a writer. It is most likely that your closest friends and family are telling you that your writing is the greatest thing since Steven King’s, and maybe it is, but it doesn't hurt to get some feedback from your fellow writers.

    ...
  • Tips On How And Where To Send Your Manuscript  By : Christine Harrell
    Many writers search for companies to help them find publishers for their book projects all the time. The business of finding a publisher is a multi-step process. After the manuscript has been completed, edited, and formatted according to industry standards, the next step is to launch it properly into the world.
  • Understanding The Need For Small Publishing Companies  By : David Gass
    Explains the need for small presses in order to fill special niches in the publishing market.
  • Before Writing Your Book Make It Stand Out In a Crowd & Sell -p1  By : Earma Brown
    How can you give your book the Gift of Significance in a crowded market place? Target a niche market related to your book. Let me explain…
  • Selecting And Changing Your Product Lines - What Should I Sell Now?  By : By Chris Malta & Robin Cowie
    Product Sales Tracking

    Everyone’s constantly after new products to sell, but it’s just as crucial to recognize how your current products are selling. In order to know your best business move, you need to ask the right questions: What’s selling? Why is it selling? When does it sell best? How frequently do my customers buy from me: Just once? Weekly? Monthly?

    Ruth King, (CEO of http://BusinessTVChannel.com), an internet TV station focused on small businesses, stresses the i...
  • Hassle-Free Barcodes For Authors  By : David Sanders
    When it comes to book publishing, there are many things to think about. The content, which is most important, is on the forefront of most writers minds. Next, the layout, front cover design and back cover synopsis will take precedent. For many writers, especially those new to the scene, finding a book publisher can be a daunting task. This is why self-publishing is the chosen route for many budding authors who are serious about getting their books into print.

    Even with all...
  • Finding A Literary Agent You Can Work With  By : Ken Snodin
    So you have finally finished writing the book for which you toiled so hard and just like your newborn, is very close to your heart? And you thought that you have crossed the biggest hurdle? Well now comes the tougher part, which is to get your book printed and making it see the light of the day. For this, you would need the services of a book agent. Not just any book agent, but also someone who is good at his work. There are many kinds of literary agents and hence you have to...
  • 5 Ways to Market the UNSOLD Books Stacked In Your Garage  By : Earma Brown
    You may have already setup book signings, press releases, book reviews, distributors and even wholesalers on your own. Yet you still have a lot of unsold books. Don't be discouraged, as with all honeymoons there's always a season of reality-checks to bring us back to earth. Now is the time to go to the next level...
  • What's Killing Your Publishing Career?  By : C.F. Jackson
    With the large increase of books being published by self-publishers, and the up-rise of print on demand, there is still a lot of death taking place in the publishing industry. Thus far, 175,000 books have been published in 2005.
  • Put Your Best Foot Forward When Submitting Your Manuscript  By : Marvin D. Cloud
    Your first impression will always triumph as your best impression. Before you submit your manuscript for review by an agent, editor or book publisher, you owe it to yoruself to follow some basic common sense.
  • Do You Know What It Takes To Sell 1,000,000 Copies Of Your Book?  By : Marvin D. Cloud
    Everybody writer dreams of authoring a bestseller. Successful writers know that the real work comes after the book release party.
  • The Quick and Easy Formula for Finding More Readers for Your Book  By : Sanyika Calloway-Boyce
    Finding your target audience can be as simple as searching for keywords and phrases on the Internet or as detailed as doing research offline at the library. Either way, here are a few ways to make the process easier for you to determine if a market exists for your book idea.
  • How to Schedule a Book Signing  By : Brent Sampson
    What every author needs to know about setting up a book signing
  • Forget The Editor – It’s He Who Pays The Piper Calls The Tune  By : Frankie Anon
    There's nothing like a few reject notes to have you reaching for the bottle.

    Convincing an editor that your work is worth publishing may seem harder than eating bottled fruitcake with a straw. Why not try convincing someone else! Me for instance....
  • Secrets, Lies, and Publishing  By : Penny Sansevieri
    Can authors sue their print-on-demand publishers? Read what the courts say.
  • Getting Word of Mouth Started: New Book PR Method  By : JamesFinch
    We wanted feedback and a greater audience before publishing the print version of our new book. We gambled on a ‘public and peer review’ to help improve the quality of our book, and at the same time get out word of mouth. Did it work?
  • Getting Word Of Mouth Started: New Book PR Method  By : James Finch
    Authors and business people often go to extremes to publicize their book or product launch. Sometimes, the most successful method can appear in front of them. Take for example, book publicity. It is the one of the toughest cases to crack. Each year, at least 50,000 authors are published in the United States. Tens of thousands of authors publish electronic books. Most fail to get noticed. Very few achieve any of their goals as authors – to build up readership.

    Here’s a way ...
  • Marketing Your Book With A Blog: 10 Tips To Attract More Buyers (You Do Have A Blog, Right?!)  By : Denise Wakeman
    Books and blogs seem to go together like butter and toast. It doesn’t matter whether you use your blog to develop content for your book, or you create the blog for marketing the already finished book. Some people have started calling this powerful combination “blooks,” books that are derived from blogs.

    But they only work well together when you implement these important tactics.

    1. Use a domain name for your blog that relates to your book title so becomes known and “fin...
  • Loan Officer Success - Making Mega Bucks With Mortgage Leads  By : Joe Pahl
    An informative article on how loan officer can maximize their sales using mortgage leads.
  • Retail Margin, Trade Discount, & What it Means for the Author  By : Brent Sampson
    Maneuver the maze of book sales
  • Top 5 Book Selling Tips  By : Brent Sampson
    Easy ways to get even more book sales
  • Make More Money When You Sell Your Book on Amazon!  By : Brent Sampson
    Why you should make sure your book is sold on Amazon
  • Navigating the Amazon Sales Ranking  By : Brent Sampson
    Ever wonder how Amazon calculates sales ranking? This easy-to-understand article unveils the secret.
  • 7 Media Myths That Will Kill Your Book Campaign  By : Penny Sansevieri
    Don't sabotage your book campaign before you even get started
  • Why Book Campaigns Fail  By : Penny Sansevieri
    Your book isn't bland - - why should your marketing campaign be boring?
  • 4 easy tips for a highly responsive author's resource box  By : Evelyn Lim
    An author's resource box is normally found at the bottom of each article. It is usually limited to about 3-4 sentences or comprising of about 300 characters.
  • Are You a Marketing Savvy Author?  By : Penny Sansevieri
    Congratulations, you're published! But what exactly does it mean to be "published"? Besides the fact that your work is finally in print and your college alumni has asked to interview you for their newsletter it also means fame and fortune, right? Well, ok, maybe not on the level of J. K. Rowling, but at the very least you can expect a call from Oprah, right?
  • Tips for Smart Book Promotion  By : Penny Sansevieri
    Don't get lured into spending thousands of dollars on bogus book promotions.
  • Get 'em Hooked on Your Book  By : Shannon Cherry
    Writing and publishing a book is only the beginning. In order to become a popular author, you need to know how to generate interest and publicity in your book.





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